Measuring ROI of Customer Marketing & Advocacy offers a clear path to calculating the ROI of your department
Learn How You Make A Case For Additional Headcount And Secure Yearly Promotions.
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DISPLAY IMPRESSIVE METRICS THAT SHOWCASES YOUR
Teams EXCELLENCE
Measuring the ROI of Customer Marketing & Advocacy offers a clear path on calculating the revenue impact and the ROI of your CMA programs.
You'll be equipped with 25+ CMA metrics to start tracking, how to drive conversations with your revenue leaders, and step by step process on implementing a more reasonable revenue attribution model.
The functional spreadsheet with ALL my formulas will make it a no brainer in securing additional headcount and yearly promotions.
You’ll learn:
🟪 Why Metrics Matter
🟪 A Metrics Mindset
🟪 KPI’s vs Metrics
🟪 Metric categories
🟪 How to have executive level conversations - Exact words!
🟪 Campaign Set Up
🟪 Build a single source of truth that is 100% accurate
🟪 Salesforce Campaign Reporting
🟪 ROI of the 5 main CMA initiatives
🟪 Calculating the ROI of your department
🟪 Demo of the digital asset you will receive after completing the course.
As a bonus, you will receive many digital resources after completing the course that will help you take action immediately, including:
✅ Metric Spreadsheet
✅ Script on how to talk to your C-suite
✅ Email templates
✅ A bonus doc 😉
So if you want to DISPLAY IMPRESSIVE METRICS THAT SHOWCASES YOUR EXCELLENCE, this course is for you!
What if it’s not right for me?
No sweat. If you’re not happy with the course for any reason, I’ll refund you 100%. No questions asked.
What People Are Saying
Jane Menyo
Head of Customer Marketing
"I'm constantly looking for ways I can become more metrics-driven and showcase the value my team brings to business. Leslie provides both a strategic lens on what metrics to look for as well as the crucial details to help any customer marketer get there. Whether you're just starting out in your reporting journey, or looking to expand, this course offers something for everyone!"
Amanda Peacock
Sr. Customer Marketing Manager
"This course is a MUST for CMA newbies and seasoned pros alike. Leslie gives you step by step instructions (templates included) to showcase not only the value you're bringing to the company but the direct impact your programs are making on the bottom line of your business."
Rob Arye
Sr. Customer Marketing Manager
"This course feels like a cheat code for CMA pros. Leslie has outdone herself and provided perhaps the most relevant and important professional education you will consume this year."
Karen Steele
Fractional CMO
Leslie is a world-class customer marketing leader, with an exceptional wealth of knowledge, empowering marketers to forge genuine connections with customers, ultimately driving significant increases in customer lifetime value.
Here's What You'll Get:
From Strategy to Implementation, Master the Art of Measuring Customer Marketing.
Master Course
The 45 Minute Course that will show you how to calculate the effectiveness of your programs.
Demo of the Digital Asset
Learn all the metrics and formulas to showcase to your boss.
ALSO 3 BONUSES
BONUS #1: Metric Spreadsheet
BONUS #2: Email Templates
BONUS #3: Script to speak to C-Level execs
Contact Information
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Billing Information: Cost $67
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What Others Are Saying:
About The Author: Leslie Barrett
Leslie Barrett has spent over a decade mastering the art and science of customer marketing. Recipient of the Top25 CMA Influencer and Strategist Award in 2022 and 2023, she’s scaled some of the top MarTech brands in the world through her proven methodologies and strategies.
A respected thought-leader in the customer marketing and advocacy & gifting spaces, Leslie’s proven, tailored marketing campaigns engage and retain customers, fueling profitable revenue growth.
Through her CMA Soulmate Newsletter and platform spanning LinkedIn and other social media platforms, she passionately promotes the importance of customer marketing, educating executives, marketers, and brands globally.
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